MCD Kidderminster fire: Videos show massive flames at Hoo Farm Industrial Estate

Over twenty fire engines are currently at carpet company MCD Kidderminster where a massive fire broke out this morning.

Staff from the firm and neighbouring businesses have been evacuated from the industrial estate.

Smoke is still billowing from the building leading to emergency services urging people living in Kidderminster to keep their windows and doors shut.

Live updates: Large fire at Hoo Farm industrial estate

MCD Kidderminster fire: What we know about the fire at Hoo Farm Industrial Estate

Video by Aerial Picture (Twitter: AerialCo)

An eyewitness spoke of the moment when staff came from the building as it went up in flames.

Firefighters from Hereford and Worcester Fire and Rescue Service are being supported by West Midlands Fire Service.

The fire at MCD Kidderminster on Hoo Farm Industrial Estate. Picture: Jon Pryce (@HWFireChief)

People living in Kidderminster have been told to keep their doors and windows shut as smoke continues to pour from the building.

Worcestershire Highways has tweeted to say: "Due to a fire at Hoo Farm Industrial Estate, Hoobrook Roundabout is now closed - closure points are at Stourport end of Wilden Lane, Chester Road South by viaduct, Ringway junction Worcester Road roundabout. A449 also closed from junction A442."

There are reports of long queues in the area.

The fire service have currently run out of water in the trucks so they’re taking it from mains. The big yellow pipe running all the way up past the roundabout next to the industrial estate.

The roundabouts are not expected to reopen until firefighters have got the fire down to an acceptable level.

Picture by Aerial Picture (Twitter: @AerialCo)

Smoke can be seen billowing from miles away.

Picture by Aerial Picture (Twitter: @AerialCo)

John Kelly took this picture from Cutnal Green